Kaupr / Siste nytt / Music Tech startup Nexro from Norway going “global first”
Music Tech startup Nexro from Norway going “global first”
Svitlana Pozniakova, or Lana, is excited about the breakthroughs that Nexto has achieved lately, and is looking forward to launch their music tech platform globally.
After having worked on its data, algorithm, and prediction technology for a couple of years, and lately made some breakthroughs, the Norwegian Music Tech startup Nexro is planning to go “global first.” Nexro is right now working to raise 430,000 Euros (5 million NOK) in a founding round, and we have interviewed founder and CEO Svitlana Pozniakova, or Lana, as she is mostly known.
Lana was also a speaker at the Unleash by Kaupr conference in September, where she held a speech about the different historical paradigms in the music experience and music industry. This is also the starting point in our conversation with her.
In the interview, we cover a wide range of topics and questions. These include the creator economy and the balance of power between platforms and artists. We delve into the main problems in the music industry and discuss how Nexro can contribute to the solution. Additionally, we explore the role of "old-fashioned" artificial intelligence. We also touch upon how Nexro is now able to make predictions regarding listening traffic and career opportunities for an artist. Furthermore, we provide details about the founding round. Last but not least, we discuss why Nexro is planning to go "global first" rather than taking step-by-step measures within the Nordics.
And we even ask Lana about her passion for music….
You can see the whole interview with Lana below: