Unleash by Kaupr mints 250 Event NFTs as a proof of knowledge
This is the front and back of the NFTs that Unleash attendees can mint as a proof of knowledge.
The Nordic startup and media company Kaupr is minting 250 NFTs to their hybrid attendees at the Unleash Conference in Oslo this week. - We think this is the first time that NFTs have been used as a proof of attendance for a Nordic business conference. We think it is a nice gift to share with our attendees, speakers and team volunteers, and at the same time a fun way to show how NFTs can be used, says Morten Myrstad, the founder of Kaupr and Unleash.
The recordings from the Unleash conference, where 250 people had access to the hybrid event, are now also available On demand. The NFTs, on the other hand, is exclusively available to people that had signed up for the event, before the event took place, or that had a specific role at the event.
Proof of knowledge
Unleash by Kaupr have minted four different NFTs categories, for in-person attendees, virtual attendees, speakers and team members. The extra special ones are the 1:1 NFTs, where each of the 18 speakers are receiving non-fungible tokens that are minted as single editions. - We have called these NFTs “Proof of Knowledge”, because our attendees participated in a hybrid event and listened to 18 thought leaders sharing their insight about the Future of Internet based on emerging technologies like Web3, AR/VR, AI and IoT. We also see the 250 engaged individuals as the core of a growing Web3 community. With the Unleash NFTs we have the option to develop and share future offerings and services to this group of individuals, without today having decided upon what that might be, says Myrstad.
At the end of the Unleash conference, Morten Myrstad unveiled that in-person attendees, virtual attendees, speakers and team members all will receive the opportunity to mint an Unleash NFT.
New use cases for NFTs
With his background in communication, b2b branding and digital business development, Myrstad also sees NFTs as a key building block in web3 marketing, where it is possible to integrate web2 and web3 user experiences. - Today the NFT use cases are many more than art and profile images, for instance building loyalty and long-term values for brands. It can also be used to build membership solutions that inspire more engagement than the subscription services of the web2 world,
The designer who has created the Unleash NFTs is Ida Hvitsand, who is a brand consultant and graphic designer both for web2 and web3 projects. Hvitsand was also one of the 10 active team members making the Unleash by Kaupr conference possible.
- NFTs are a flexible tool for brands to show appreciation towards their fans. The NFT owners can also share them on social media, and use them as a skill proof on their Linkedin profiles. It is also a fun way to show that you are a part of a growing community, says Hvitsand.
- NFTs are a flexible tool for brands to show appreciation towards their fans. It is also a fun way to show that you are a part of a growing community, says Ida Hvitsand, who has developed and designed the Unleash NFTs.
Into the Nordics
Unleash by Kaupr cooperated with the New York based company NFT.Kred to mint and distribute the 250 NFTs. The NFT.Kred team is also the organizer behind one of the world's largest NFT events, NFT.NYC. “Since 2018 we have minted and distributed over 35 million NFTs for Creators, Brands, and Event Organizers. We are genuinely delighted to have been entrusted with the responsibility of creating NFTs for the Unleash conference, says Michael Battaglia, Director of Customer Success at NFT.Kred. - NFTs have evolved well beyond their initial use cases being recognized in the realms of digital art and gaming. NFTs are now providing verification of authenticity and provenance, true digital ownership and new consumer engagement experiences across multiple industries, says Mr. Battaglia.
We are genuinely delighted to have been entrusted with the responsibility of creating NFTs for the Unleash conference, says Michael Battaglia, Director of Customer Success at NFT.Kred.