Klein Group calls for a more positive climate for entrepreneurs, startups and innovation in Norway

Where do Norwegian brands and companies in emerging technologies like web3 go? That was one of the questions that we asked in an exclusive interview with Morten Klein and Martin Bentzen of Klein Group. The interview quickly developed into a conversation about Norwegian innovation culture. “We are a bit traditional” and “a bit oil fat,” said Morten Klein, who is calling for a more positive climate for entrepreneurs, startups, innovation and investments in new technologies in Norway.

January 9, 2024
Klein Group calls for a more positive climate for entrepreneurs, startups and innovation in Norway

In the interview, Morten Klein emphasized at the same time that the Klein Group “is on home soil to fight on home soil”. His hope was also that Klein Group in 5-10 years would be a significant player in the field of new technologies, AI and Web3 in Norway, and that the company had also influenced others to take a positive part in the development in Norway.

Klein Group has gradually become one of the clearest initiatives in areas such as Web3, artificial intelligence and social shopping in Norway. Last year we had the opportunity to discuss this in an exclusive and lengthy conversation with the main owner Morten Klein and CEO Martin Bentzen. We have shared the content through several articles and video recordings. Interviews have been Morten Myrstad and photographer Morten Brun.

In this new video, we covered the following topics:

  • Web2.5, led by established brand
  • Where will the Norwegian brands go?
  • Building Loyalty and Communities
  • Climate for entrepreneurs, startups and innovation
  • Continuing to invest and invest in Norway
  • Where is the Klein Group going to be?

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One of the ventures we have previously shared information about is Klein Group's giant ambitions behind shopping platform QRTD. Morten Klein is also a strong supporter of the possibilities of the blockchain, and believes that it is”There is no way out of the blockchain.”. Klein Group also has through sale of business and investments gone heavier into Arcario.

Klein Group calls for a more positive climate for entrepreneurs, startups and innovation in Norway

Where do Norwegian brands and companies in emerging technologies like web3 go? That was one of the questions that we asked in an exclusive interview with Morten Klein and Martin Bentzen of Klein Group. The interview quickly developed into a conversation about Norwegian innovation culture. “We are a bit traditional” and “a bit oil fat,” said Morten Klein, who is calling for a more positive climate for entrepreneurs, startups, innovation and investments in new technologies in Norway.

January 9, 2024

In the interview, Morten Klein emphasized at the same time that the Klein Group “is on home soil to fight on home soil”. His hope was also that Klein Group in 5-10 years would be a significant player in the field of new technologies, AI and Web3 in Norway, and that the company had also influenced others to take a positive part in the development in Norway.

Klein Group has gradually become one of the clearest initiatives in areas such as Web3, artificial intelligence and social shopping in Norway. Last year we had the opportunity to discuss this in an exclusive and lengthy conversation with the main owner Morten Klein and CEO Martin Bentzen. We have shared the content through several articles and video recordings. Interviews have been Morten Myrstad and photographer Morten Brun.

In this new video, we covered the following topics:

  • Web2.5, led by established brand
  • Where will the Norwegian brands go?
  • Building Loyalty and Communities
  • Climate for entrepreneurs, startups and innovation
  • Continuing to invest and invest in Norway
  • Where is the Klein Group going to be?

<iframe width="100%" height="400" src="https://www.youtube.com/embed/fOHfYvsy5iU?si=EiNKKbR6QRTz4648" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

One of the ventures we have previously shared information about is Klein Group's giant ambitions behind shopping platform QRTD. Morten Klein is also a strong supporter of the possibilities of the blockchain, and believes that it is”There is no way out of the blockchain.”. Klein Group also has through sale of business and investments gone heavier into Arcario.