Goobit believes in a change in Sweden's attitude towards crypto and on expansion abroad

Swedish authorities' perception of bitcoin and crypto is outdated and stigmatized. This is stated by CEO Christian Ander of GooBit/BTCX, who believes in both a trend shift in Sweden and business opportunities abroad.

March 19, 2025
Goobit believes in a change in Sweden's attitude towards crypto and on expansion abroad

In a video interview with Kaupr, Ander predicts that Swedish authorities will be forced to change their perception of Bitcoin and crypto due to the introduction of MiCA throughout Europe. Ander believes that the same will also happen in the Swedish banks, which currently have a very conservative and restrictive attitude towards crypto investments and crypto companies.

Pure Bitcoin Profile

Goobit as a publicly traded holding company and BTCX as the company's trademark and platform for crypto trading have reclaimed its profile as a Bitcoin trading platform. Thus, on the retail-based trading platform, only Bitcoin is offered, in a simple and easy-to-use way. Private banking customers can still trade most other types of cryptocurrencies via the company's OTC service.

Will grow internationally

In the interview, Ander also tells in general terms about the company's plans to grow internationally. Ander sees opportunities both inside and outside Europe, as the company is clearly positioned on Bitcoin trading.

Sweden's oldest crypto trading

In the conversation, we also talk about the history behind BTCX, which is Sweden's oldest crypto trading platform, about why Goobit bets so heavily on Bitcoin and what sets Bitcoin apart from other cryptocurrencies.

Adaptation and growth

We also talk about the company's strategic initiatives within ESG (Environment, Social & Governance), the importance of getting women to invest in Bitcoin and the company's services to small businesses and entrepreneurs. We also discuss challenges that the company has faced along the way, as well as explanations to Goobit's strong quarterly figures which was recently put forward.

Below you will also find a timeline of the interview.

00:26 Welcome to Christian Ander

01:01 The story behind Sweden's first crypto exchange

02:21 BTCX a trading platform for crypto

02:46 Why two brands?

03:55 What happened along the way?

05:13 Grew strongly in the last quarter

07:21 Difference between Bitcoin and other cryptocurrencies

08:24 Other uses for Bitcoin

10:13 Collaboration with third parties

11:14 How unique is the company's OTC service

12:42 Banks, neobanks and crypto banks

14:48 Wakeup call for Swedish authorities

16:58 New signals from Klarna

18:29 Increased Adaptation and ESG Rating

19:54 Mining, Bitcoin and Other Protocols

23:03 Women, Bitcoin and Investments

25:53 Small businesses and entrepreneurs

28:21 Plans for international expansion

30:34 Roadmap in Europe with MiCA

31:05 Heading into Norway?

Goobit believes in a change in Sweden's attitude towards crypto and on expansion abroad

Swedish authorities' perception of bitcoin and crypto is outdated and stigmatized. This is stated by CEO Christian Ander of GooBit/BTCX, who believes in both a trend shift in Sweden and business opportunities abroad.

March 19, 2025

In a video interview with Kaupr, Ander predicts that Swedish authorities will be forced to change their perception of Bitcoin and crypto due to the introduction of MiCA throughout Europe. Ander believes that the same will also happen in the Swedish banks, which currently have a very conservative and restrictive attitude towards crypto investments and crypto companies.

Pure Bitcoin Profile

Goobit as a publicly traded holding company and BTCX as the company's trademark and platform for crypto trading have reclaimed its profile as a Bitcoin trading platform. Thus, on the retail-based trading platform, only Bitcoin is offered, in a simple and easy-to-use way. Private banking customers can still trade most other types of cryptocurrencies via the company's OTC service.

Will grow internationally

In the interview, Ander also tells in general terms about the company's plans to grow internationally. Ander sees opportunities both inside and outside Europe, as the company is clearly positioned on Bitcoin trading.

Sweden's oldest crypto trading

In the conversation, we also talk about the history behind BTCX, which is Sweden's oldest crypto trading platform, about why Goobit bets so heavily on Bitcoin and what sets Bitcoin apart from other cryptocurrencies.

Adaptation and growth

We also talk about the company's strategic initiatives within ESG (Environment, Social & Governance), the importance of getting women to invest in Bitcoin and the company's services to small businesses and entrepreneurs. We also discuss challenges that the company has faced along the way, as well as explanations to Goobit's strong quarterly figures which was recently put forward.

Below you will also find a timeline of the interview.

00:26 Welcome to Christian Ander

01:01 The story behind Sweden's first crypto exchange

02:21 BTCX a trading platform for crypto

02:46 Why two brands?

03:55 What happened along the way?

05:13 Grew strongly in the last quarter

07:21 Difference between Bitcoin and other cryptocurrencies

08:24 Other uses for Bitcoin

10:13 Collaboration with third parties

11:14 How unique is the company's OTC service

12:42 Banks, neobanks and crypto banks

14:48 Wakeup call for Swedish authorities

16:58 New signals from Klarna

18:29 Increased Adaptation and ESG Rating

19:54 Mining, Bitcoin and Other Protocols

23:03 Women, Bitcoin and Investments

25:53 Small businesses and entrepreneurs

28:21 Plans for international expansion

30:34 Roadmap in Europe with MiCA

31:05 Heading into Norway?