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Payment service Visa is launching a web3-based loyalty platform for its corporate customers. By adopting the new platform, online stores, retail and other commercial operators can reward their customers through a loyalty program. Many see the new solution as part of Visa's quest to maintain its position in the next-generation payments economy.
“While loyalty is undoubtedly a valuable service in its own right, it also represents an important step towards Visa gaining a foothold in the wallet area,” he wrote. Ledger Insights.
In a video on Visa's websites the company claims that web-based loyalty solutions offer substantially greater opportunities to create engagement and long-term loyalty than traditional loyalty programs in the web2. - Consumers are looking to engage with relationships with brands in new ways, and traditional loyalty programs have not evolved in recent decades. Imagine that you receive a digital collectible, for example, after purchasing tickets to a sporting event or after participating in an AR-based treasure hunt,” says Kathleen Pierce-Gilmore, SVP Global Head of Issuing Solutions, Visa.
Visa has built its solution on the platform of SmartMedia Technologies, which is also used by other brands such as Accenture, Burberry and Vodafone. SmartMedia is one of many SaaS-based no/low code white label SaaS solutions that have emerged in the borderland between web2 and web3 in the last couple of years. Other platforms besides SmartMedia include Mojito, Kazm, Co-create.
These solutions enable brands and other businesses to build an engaging loyalty program, in their own profile, without having to have heavy programming expertise. In addition to loyalty building, many of these platforms focus on building active communities between brands and their fans.
Payment service Visa is launching a web3-based loyalty platform for its corporate customers. By adopting the new platform, online stores, retail and other commercial operators can reward their customers through a loyalty program. Many see the new solution as part of Visa's quest to maintain its position in the next-generation payments economy.
“While loyalty is undoubtedly a valuable service in its own right, it also represents an important step towards Visa gaining a foothold in the wallet area,” he wrote. Ledger Insights.
In a video on Visa's websites the company claims that web-based loyalty solutions offer substantially greater opportunities to create engagement and long-term loyalty than traditional loyalty programs in the web2. - Consumers are looking to engage with relationships with brands in new ways, and traditional loyalty programs have not evolved in recent decades. Imagine that you receive a digital collectible, for example, after purchasing tickets to a sporting event or after participating in an AR-based treasure hunt,” says Kathleen Pierce-Gilmore, SVP Global Head of Issuing Solutions, Visa.
Visa has built its solution on the platform of SmartMedia Technologies, which is also used by other brands such as Accenture, Burberry and Vodafone. SmartMedia is one of many SaaS-based no/low code white label SaaS solutions that have emerged in the borderland between web2 and web3 in the last couple of years. Other platforms besides SmartMedia include Mojito, Kazm, Co-create.
These solutions enable brands and other businesses to build an engaging loyalty program, in their own profile, without having to have heavy programming expertise. In addition to loyalty building, many of these platforms focus on building active communities between brands and their fans.
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