Safello, the leading cryptocurrency exchange in Sweden, has reached a significant milestone as the number of customers in Sweden exceeded 400,000. This means that nearly 4 percent of the Swedish population has now been onboarded to Safello's platform.
Both the founder and Chairman Frank Schuil (see photo) and the CEO Emelie Moritz have expressed their excitement about reaching this milestone.
On Linkedin, Frank Schuil explains what he sees as the keys to Safello’s success: “Up until 2018 Safello was experiencing slow linear growth. We decided to double down on our core market in Sweden with a complete overhaul of our onboarding. The introduction of digital ID + local payment options brought the onboarding time down from >24 hours to 1 minute. Distribution via partners accelerated our growth. The acquisition of our main channel bitcoin.se consolidated our market leading position. Now, 7 years later, we are the biggest cryptocurrency exchange in the Nordics with 400,000 customers”, Schuil commented.
In an announcement from Safello, the focus is on the recent developments: “Over the past year, Safello has introduced several new features, including Swish payouts, swapping, and a recurring savings feature. The company has also expanded its platform offering with 24 new cryptocurrencies – an initiative that has been well received by customers and contributed to Safello's growth.
"Reaching over 400,000 customers is an important milestone for Safello and a testament to the trust we have built with Swedish consumers. Our goal is to make cryptocurrencies accessible to everyone, and the new features we've launched, along with our local presence and focus on security, have helped us attract a broad audience. We look forward to driving further development and playing a key role in shaping the future of the crypto economy in Sweden and globally," says Emelie Moritz, CEO of Safello.
In an earlier article, Kaupr have quoted Emelie Moritz that Safello now also aims to expand outside Sweden.
Safello, the leading cryptocurrency exchange in Sweden, has reached a significant milestone as the number of customers in Sweden exceeded 400,000. This means that nearly 4 percent of the Swedish population has now been onboarded to Safello's platform.
Both the founder and Chairman Frank Schuil (see photo) and the CEO Emelie Moritz have expressed their excitement about reaching this milestone.
On Linkedin, Frank Schuil explains what he sees as the keys to Safello’s success: “Up until 2018 Safello was experiencing slow linear growth. We decided to double down on our core market in Sweden with a complete overhaul of our onboarding. The introduction of digital ID + local payment options brought the onboarding time down from >24 hours to 1 minute. Distribution via partners accelerated our growth. The acquisition of our main channel bitcoin.se consolidated our market leading position. Now, 7 years later, we are the biggest cryptocurrency exchange in the Nordics with 400,000 customers”, Schuil commented.
In an announcement from Safello, the focus is on the recent developments: “Over the past year, Safello has introduced several new features, including Swish payouts, swapping, and a recurring savings feature. The company has also expanded its platform offering with 24 new cryptocurrencies – an initiative that has been well received by customers and contributed to Safello's growth.
"Reaching over 400,000 customers is an important milestone for Safello and a testament to the trust we have built with Swedish consumers. Our goal is to make cryptocurrencies accessible to everyone, and the new features we've launched, along with our local presence and focus on security, have helped us attract a broad audience. We look forward to driving further development and playing a key role in shaping the future of the crypto economy in Sweden and globally," says Emelie Moritz, CEO of Safello.
In an earlier article, Kaupr have quoted Emelie Moritz that Safello now also aims to expand outside Sweden.
