Safello Expands into Crypto-Backed Exchange-Traded Products with Deutsche Digital Assets

In a strategic move signaling its expansion beyond core cryptocurrency asset services, Safello has announced a partnership with Deutsche Digital Assets to introduce crypto-backed exchange-traded products (ETPs) under its brand.

March 7, 2025
Safello Expands into Crypto-Backed Exchange-Traded Products with Deutsche Digital Assets

TradFI and Crypto

The cooperation marks a key milestone in Safello’s mission to make crypto investments more accessible. With this partnership with DDA, Safello is expanding beyond its core crypto-asset services into financial products, creating a new business area and a recurring revenue stream. By bridging traditional finance with digital assets, Safello strengthens its market position as a trusted and innovative crypto platform.

Under Safello’s brand

The agreement is a framework cooperation agreement under which DDA will issue, list, and engage third parties to distribute ETPs with crypto exposure under Safello’s brand. The ETPs will be marketed by Safello. Safello aims to, as a next step after having obtained authorization under the Markets in Crypto Assets Regulation, also act as custodian of the underlying crypto-assets. The agreement is conditional upon DDA obtaining approval as an issuer on Nasdaq Stockholm. Safello will receive a revenue share based on assets under management, but the financial impact for Safello cannot be assessed at this stage.

Exclusivity

The agreement establishes a 36-month exclusivity period during which DDA will not list any other ETPs issued by DDA in Sweden, Norway, Denmark, or Finland. The initial ETP to be issued under the agreement will be 100% backed by Bitcoin, ensuring full transparency and security for investors. It will be listed on Nasdaq Stockholm and accessible via all brokers connected to Nasdaq Stockholm. 

New business area

“I’m excited to share the launch of a new business area for Safello, creating opportunities for Safello to expand into the financial products market and unlocking a new user base while securing a recurring revenue stream. 

Safello Expands into Crypto-Backed Exchange-Traded Products with Deutsche Digital Assets

In a strategic move signaling its expansion beyond core cryptocurrency asset services, Safello has announced a partnership with Deutsche Digital Assets to introduce crypto-backed exchange-traded products (ETPs) under its brand.

March 7, 2025

TradFI and Crypto

The cooperation marks a key milestone in Safello’s mission to make crypto investments more accessible. With this partnership with DDA, Safello is expanding beyond its core crypto-asset services into financial products, creating a new business area and a recurring revenue stream. By bridging traditional finance with digital assets, Safello strengthens its market position as a trusted and innovative crypto platform.

Under Safello’s brand

The agreement is a framework cooperation agreement under which DDA will issue, list, and engage third parties to distribute ETPs with crypto exposure under Safello’s brand. The ETPs will be marketed by Safello. Safello aims to, as a next step after having obtained authorization under the Markets in Crypto Assets Regulation, also act as custodian of the underlying crypto-assets. The agreement is conditional upon DDA obtaining approval as an issuer on Nasdaq Stockholm. Safello will receive a revenue share based on assets under management, but the financial impact for Safello cannot be assessed at this stage.

Exclusivity

The agreement establishes a 36-month exclusivity period during which DDA will not list any other ETPs issued by DDA in Sweden, Norway, Denmark, or Finland. The initial ETP to be issued under the agreement will be 100% backed by Bitcoin, ensuring full transparency and security for investors. It will be listed on Nasdaq Stockholm and accessible via all brokers connected to Nasdaq Stockholm. 

New business area

“I’m excited to share the launch of a new business area for Safello, creating opportunities for Safello to expand into the financial products market and unlocking a new user base while securing a recurring revenue stream.