According to a recent survey, 9.6% of the adult population in the Nordic countries own cryptocurrency. In terms of numbers, this equates to 2.18 million people, which is an increase of 41 per cent and 635,000 people from a similar survey the previous year.
Crypto company K33 and industry association Nordic Blockchain Association conducted the survey, which was presented during Crypto Adoption Week in the Nordics at the end of March, in collaboration with Nordic media company Kaupr. Both the reports and recordings from five webcasts throughout the week are now publicly available
The survey was conducted by asking a representative sample of the population of approximately 1,000 people in each country, both in Norway, Sweden, Denmark, Finland and, for the first time, Iceland. The basis for the Nordic survey thus consists of nearly 5,000 people. K33 has conducted surveys in Norway all the way back to 2018, and a corresponding survey conducted by Norges Bank in 2024 also confirms the level of crypto ownership.
According to the survey, Norway leads the way with 12.3% of the adult population, equivalent to 550,000 crypto owners, up from 9.2% the previous year. Finnish crypto owners show the largest growth, up to 11%, and 525,000 crypto owners, up from 6.8% in 2024. Denmark, too, is growing strongly by 9.8%, equivalent to 450,000 crypto owners, up from 6.5% in 2024. Swedish crypto ownership is also increasing, but more slowly than the rest of the Nordic countries, by 7.4%, equivalent to 630,000 Swedish crypto owners, up from 6.8%. As it is the first time Iceland has joined, comparable figures are not available, but Icelandic crypto owners now account for 8.7%, equivalent to 26,000 crypto owners.
It is still in the youngest part of the population that we find the greatest crypto interest. Among people under the age of 39, 18.7% of the Nordic population owns crypto, up from 13.6% the previous year. But also in the 40—49 and 50—64 age groups, there is a significant increase in crypto ownership.
The survey also shows that there is still a big difference between the sexes when it comes to crypto ownership. A whopping 15% of all Nordic men own crypto versus only 4.5% of women. But in sheer numbers, this still means that as many as 500,000 women in the Nordic countries now own crypto. Here, too, Norway leads the way with a whopping 7.3% of Norwegian women owning crypto. In the Nordic crypto environment, efforts are now being made to increase the proportion of women, among other things, through a nordic live event in connection with this year's Women's Day.
The survey also asks the sample how they view a potential crypto ownership one year in the future as well as in three and ten years from now. Here, a whopping 28%, equivalent to 6.4 million people, answer that they will buy or increase their crypto ownership by the year 2035. This is up from the 22% who answered the same in last year's survey. Of the sample, a whopping 18% believe they will buy or increase their crypto ownership within three years — meaning a further doubling of crypto ownership in the Nordic region.
For more information, including reports and recordings of live broadcasts, see:
Crypto Adoption Week 2025: https://www.kaupr.io/crypto-adoption-2025
Crypto Adoption Week 2024: https://www.kaupr.io/crypto-adoption-2024
Diversity in Crypto 2025: https://www.kaupr.io/diversity-in-crypto-2025
For more news and analysis on adadaptation and other trends ahead, subscribe to the Next newsletter:
According to a recent survey, 9.6% of the adult population in the Nordic countries own cryptocurrency. In terms of numbers, this equates to 2.18 million people, which is an increase of 41 per cent and 635,000 people from a similar survey the previous year.
Crypto company K33 and industry association Nordic Blockchain Association conducted the survey, which was presented during Crypto Adoption Week in the Nordics at the end of March, in collaboration with Nordic media company Kaupr. Both the reports and recordings from five webcasts throughout the week are now publicly available
The survey was conducted by asking a representative sample of the population of approximately 1,000 people in each country, both in Norway, Sweden, Denmark, Finland and, for the first time, Iceland. The basis for the Nordic survey thus consists of nearly 5,000 people. K33 has conducted surveys in Norway all the way back to 2018, and a corresponding survey conducted by Norges Bank in 2024 also confirms the level of crypto ownership.
According to the survey, Norway leads the way with 12.3% of the adult population, equivalent to 550,000 crypto owners, up from 9.2% the previous year. Finnish crypto owners show the largest growth, up to 11%, and 525,000 crypto owners, up from 6.8% in 2024. Denmark, too, is growing strongly by 9.8%, equivalent to 450,000 crypto owners, up from 6.5% in 2024. Swedish crypto ownership is also increasing, but more slowly than the rest of the Nordic countries, by 7.4%, equivalent to 630,000 Swedish crypto owners, up from 6.8%. As it is the first time Iceland has joined, comparable figures are not available, but Icelandic crypto owners now account for 8.7%, equivalent to 26,000 crypto owners.
It is still in the youngest part of the population that we find the greatest crypto interest. Among people under the age of 39, 18.7% of the Nordic population owns crypto, up from 13.6% the previous year. But also in the 40—49 and 50—64 age groups, there is a significant increase in crypto ownership.
The survey also shows that there is still a big difference between the sexes when it comes to crypto ownership. A whopping 15% of all Nordic men own crypto versus only 4.5% of women. But in sheer numbers, this still means that as many as 500,000 women in the Nordic countries now own crypto. Here, too, Norway leads the way with a whopping 7.3% of Norwegian women owning crypto. In the Nordic crypto environment, efforts are now being made to increase the proportion of women, among other things, through a nordic live event in connection with this year's Women's Day.
The survey also asks the sample how they view a potential crypto ownership one year in the future as well as in three and ten years from now. Here, a whopping 28%, equivalent to 6.4 million people, answer that they will buy or increase their crypto ownership by the year 2035. This is up from the 22% who answered the same in last year's survey. Of the sample, a whopping 18% believe they will buy or increase their crypto ownership within three years — meaning a further doubling of crypto ownership in the Nordic region.
For more information, including reports and recordings of live broadcasts, see:
Crypto Adoption Week 2025: https://www.kaupr.io/crypto-adoption-2025
Crypto Adoption Week 2024: https://www.kaupr.io/crypto-adoption-2024
Diversity in Crypto 2025: https://www.kaupr.io/diversity-in-crypto-2025
For more news and analysis on adadaptation and other trends ahead, subscribe to the Next newsletter:
