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A recent survey conducted by Norstat for consulting and law firm EY and analytics company K33 Research has revealed a growing trend in ownership of digital assets among Norwegian adults, with 395,000 or 9% of the population reported to own some form of digital currency. Over the past year, the number of owners has increased by 50,000, with Bitcoin (76%) and Ethereum (39%) dominating among cryptocurrencies.
The younger generation is largely contributing to this trend: Over three-quarters of Norwegian cryptocurrency owners are under the age of 40, with a strong increase in the 15-29 age group, since 2023. Moreover, men are particularly active, with almost three times more likely to own cryptocurrency compared to women.
“Norwegian ownership of cryptocurrency has increased since 2023 and is the highest in the Nordic countries. In line with public attention on value-adding, nearly two-thirds of Norwegian cryptocurrency owners came on board after 2019, so one could say cryptocurrency became mainstream during Covid, says Anders Helseth, who heads the research department at K33 Research.
The survey also highlights strong future growth, indicating that as many as 1 million Norwegians, or roughly 20% of the country's adult population, will be able to own cryptocurrency over the next decade.
“Given the positive reception and rapid adaptation to cryptocurrency among Norwegians, especially the young generation, we see potentially more than doubling the number of Norwegians who say they will own digital assets in the next ten years. This is a clear signal of a diversified investment culture, which institutional investors as well as governments should note, especially with the EU's Markets in Crypto Assets Regulation (MiCAR) expected to be implemented in Norway over the next year,” says Mads Ribe, associate partner at EY Tax & Law and head of the law firm's technology venture.
This advance in adapting to digital currency underscores Norway's position at the forefront of financial evolution, indicating a promising future for the blockchain-driven economy.
Findings from the Crypto Adoption Survey, conducted by EY and K33, were first revealed during Crypto Adoption Week 2024, which took place from the 8th to the 11th of April 2024, with Kaupr and the Nordic Blockchain Association as partners. During the week, Kaupr organized four live events where the results from each Nordic country were presented and discussed with a local panel. Presenters for all live events were Mads Ribe from EY and Anders Helseth from K33. La panel de discussió en el evento en vivo para Noruega y el Nordics incluye seguente expertas: Sophia Adampour de Verse Gallery, Stig Aleksander Kjos-Mathisen de NBX, Torkel Rogstad de Bare Bitcoin, Nikolai Nyrud Gobel de DNB, Torbjørn Bull Jensen de K33/Arcario y Jakob Mikkel Hansen de Nordic Blockchain Association. Morten Myrstad, fondatore e editore di Kaupr, è il moderatore di tutti i eventi live durante la semana.
You can watch a recording from the Norwegian and Nordic live event below. You can also watch the recordings from the other live events during Crypto Adoption Week on Unleash Digital, is YouTubers and on the video tab is Kaupr.io. For updates about other events from Kaupr you can subscribe for the newsletter Unleash Updates. Please also follow and interact with Kaupr on LinkedIn, X/Twitter, Facebook duck Instagram.
A recent survey conducted by Norstat for consulting and law firm EY and analytics company K33 Research has revealed a growing trend in ownership of digital assets among Norwegian adults, with 395,000 or 9% of the population reported to own some form of digital currency. Over the past year, the number of owners has increased by 50,000, with Bitcoin (76%) and Ethereum (39%) dominating among cryptocurrencies.
The younger generation is largely contributing to this trend: Over three-quarters of Norwegian cryptocurrency owners are under the age of 40, with a strong increase in the 15-29 age group, since 2023. Moreover, men are particularly active, with almost three times more likely to own cryptocurrency compared to women.
“Norwegian ownership of cryptocurrency has increased since 2023 and is the highest in the Nordic countries. In line with public attention on value-adding, nearly two-thirds of Norwegian cryptocurrency owners came on board after 2019, so one could say cryptocurrency became mainstream during Covid, says Anders Helseth, who heads the research department at K33 Research.
The survey also highlights strong future growth, indicating that as many as 1 million Norwegians, or roughly 20% of the country's adult population, will be able to own cryptocurrency over the next decade.
“Given the positive reception and rapid adaptation to cryptocurrency among Norwegians, especially the young generation, we see potentially more than doubling the number of Norwegians who say they will own digital assets in the next ten years. This is a clear signal of a diversified investment culture, which institutional investors as well as governments should note, especially with the EU's Markets in Crypto Assets Regulation (MiCAR) expected to be implemented in Norway over the next year,” says Mads Ribe, associate partner at EY Tax & Law and head of the law firm's technology venture.
This advance in adapting to digital currency underscores Norway's position at the forefront of financial evolution, indicating a promising future for the blockchain-driven economy.
Findings from the Crypto Adoption Survey, conducted by EY and K33, were first revealed during Crypto Adoption Week 2024, which took place from the 8th to the 11th of April 2024, with Kaupr and the Nordic Blockchain Association as partners. During the week, Kaupr organized four live events where the results from each Nordic country were presented and discussed with a local panel. Presenters for all live events were Mads Ribe from EY and Anders Helseth from K33. La panel de discussió en el evento en vivo para Noruega y el Nordics incluye seguente expertas: Sophia Adampour de Verse Gallery, Stig Aleksander Kjos-Mathisen de NBX, Torkel Rogstad de Bare Bitcoin, Nikolai Nyrud Gobel de DNB, Torbjørn Bull Jensen de K33/Arcario y Jakob Mikkel Hansen de Nordic Blockchain Association. Morten Myrstad, fondatore e editore di Kaupr, è il moderatore di tutti i eventi live durante la semana.
You can watch a recording from the Norwegian and Nordic live event below. You can also watch the recordings from the other live events during Crypto Adoption Week on Unleash Digital, is YouTubers and on the video tab is Kaupr.io. For updates about other events from Kaupr you can subscribe for the newsletter Unleash Updates. Please also follow and interact with Kaupr on LinkedIn, X/Twitter, Facebook duck Instagram.
